Singletrack SEO Services Pricing
Like many services based businesses, pricing for SEO can be all over the board. There are a whole lot of factors that an SEO agency considers when building out pricing for each business they work with. Here are some key things to know as you are searching for the right SEO agency to hire.
Cheap plans promising a certain count of keywords don’t yield results.
This one always gets us. What does it mean to promise a certain amount of keywords? These agencies typically won’t tell you what the keywords will be, just that you’ll rank on the first page for 10 keywords. They might be completely irrelevant. Results are all that matters. Not quantity of keywords.
Packaged SEO is generally not specific enough to help your business
If a company does the same exact plan for every site they work with, it probably is somewhat effective. However, by not being specific and building a plan for each site, they aren’t delivering the best results, just “some” results.
Work with agencies who really take the time to go in-depth on your site before you even pay them. These are the guys who care.
Focus on pricing built around results, not pricing built around hours worked.
A lot of businesses focus on hourly rates. These make sense and are what most people are used to. However, it’s been proven that hourly rates don’t deliver the best work. Sometimes, agencies run up the clock doing filler work, or they don’t prioritize any modifications to a site that would truly move the needle.
Hourly rates work best for very specific and redundant tasks. SEO doesn’t fall into this category. It’s broad and includes a wide array of different areas of focus.
In the end, are you more concerned with the amount of time the agency spent on your site, or the results they delivered?
White hat is the way to go. Paying for links will come back and bite you.
A lot of SEO companies (specifically cheap SEOs) focus only on links. Links are important but they don’t drive real results. Black hat SEO is when a website is optimized or linked to in a way that goes against Google’s best practices.
One of the most common black hat SEO methods is paying for link services. These links are often not effective, but even worse, can be picked up by Google and eventually hurt your site.
White hat techniques rarely focus heavily on link building. The strategy here is to develop natural links that make sense from trusted businesses. The type of links Google loves to see and gives you better rankings for.
Never trust promised ranking positions.
Google holds the cards. No SEO can guarantee a position because we don’t know everything Google does and why they rank sites the way they do sometimes.
If an SEO business promises position 1 for a keyword, or for several, don’t bother working with them.
Your SEO won’t get “hurt” if you stop paying for services for a month. Don’t let anyone tell you otherwise, it actually doesn’t have any feelings…
This is a common concern we’ve heard from clients and friends. The agency they worked with previously made it seem that if they discontinued services, the SEO rankings would stop immediately.
The money you pay your SEO has no direct relation to your positions!
How do we price our SEO services?
Like we said above, don’t trust a “package” based SEO that promises positions. Our services vary depending on just what your site needs, and before we work with you, we do an in-depth audit to see how we can help and what it’s going to take. From there we build out pricing and send it over.
Typically we work on an initial 6-month period so we have time to implement all the changes and content and can monitor the ranking increases.
To give you a good feel for what we charge, here is a rough guideline or our SEO price rates for local and national campaigns: